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Our Story

We started BaubleBar with a singular mission: create the ultimate source for fashion jewelry by offering unparalleled selection and shoppable style guidance, all at a guilt-free price point

It seemed simple enough…as shoppers we couldn’t help but feel as though retailers treated jewelry as an after-thought, a fact that was apparent by the shopping experience. So we set out to fix it.

How do we do it? We strip out the overhead and source our product directly, to avoid any middleman mark-up. (Did you know most retailers mark jewelry up as high as 20x above cost?) But our access allows us even more flexibility than just price: we work closely with our suppliers to introduce new product on a constant basis, and to tailor our selection based on real-time feedback we get from shoppers. When you talk, we listen. Browse new arrivals weekly, not seasonally, based on what you want to see.

We hope you love shopping BaubleBar as much as we’re enjoying building it. We can't wait to make your style sparkle!